il3ana: Chrysler 300C

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Chrysler Debuts New Imported from Detroit Commercial Starring Dr. Dre

And the beat goes on for Chrysler's much-talked about Imported from Detroit campaign with the release of the latest spot of the series called “Good Things” starring hip-hop artist, producer, record executive, and occasional actor, Dr. Dre.

The famous rapper is seen driving the 2012 Chrysler 300S sedan through the streets of Los Angeles while showing off his signature Beats by Dr. Dre audio system that is optionally available in the car.

The next chapter of the Chrysler Group’s much talked about 'Imported from Detroit' campaign brings us yet another native of America’s Motor City who made it big, renowned fashion designer and entrepreneur, John Varvatos. The TV spot is named ‘Attitude’ and centers on the new 2011 Chrysler 300 sedan (notice the new Mopar grille?) playing on Varvatos’ sense of style, and according to the ad, his “Detroit blue-collar attitude” when it comes to work.

The latest commercial in Chrysler's ‘Imported from Detroit’ series follows the ads with rapper Eminem for the 200 sedan and more recently, the Homecoming spot starring Detroit Lions rookie, Ndamukong Suh, again for the 300 sedan. The US automaker also plans to air a commercial featuring artist, producer, label head and entrepreneur, Dr. Dre in the all-new 2012 Chrysler 300S. Watch the spot with John Varvatos in the video after the jump.

Mopar, the Chrysler Group’s in-house performance and styling brand, has been on the busy side lately having introduced several upgrades for the latest Jeep vehicles, as well as standalone versions of the newest Dodge Charger and Challenger models. Now, the Detroit firm’s tuning division is onto its next project sprucing up the new Chrysler 300 sedan with a range of custom grilles and bespoke alloy wheel designs. Read more »

Chrysler Hires NFL Rookie of the Year for New ‘Imported from Detroit’ Campaign

Unless you’re a fan of the NFL, chances are you’ve never heard of the new face of Chrysler’s ‘Imported from Detroit’ campaign, Ndamukong Suh. For those of you whom the name doesn’t ring a bell, Suh is a young football player who was recently named Defensive Rookie of the Year. In the summer of 2010, the 24-year old signed a five-year contract with the Detroit Lions worth $68,000,000 with $40,000,000 guaranteed – no, we got the zeros right….

Even though the Ford family is signing his checks, Suh is the star of Chrysler’s latest ‘Detroit’ ad for the new 300 sedan titled “Homecoming”. The commercial plays up the values of humble beginnings and hard work ethics with Suh putting up a face that makes you ask “why so serious?” Hit the break to watch the advert.

The mighty 300 SRT8 was not the only new model on display at the Chrysler booth at the New York Auto Show, as the Auburn Hills automaker also presented two new versions of its full-size sedan, the sportier 300S and the more luxurious 300C Executive Series.

The 2012MY 300S has a more distinct look than the standard model, new interior materials and features, plus a touring-tuned chassis (performance-tuned in combination with the HEMI V8 engine). The latter has 25 percent quicker steering and 20 percent heavier on-center feel than the entry-level 300 model, with both modifications contributing to sportier handling.

It’s big, it’s brash, it’s powerful and it’s attempting to take on the sport saloon segment. Yes, it’s the all-new 2012 Chrysler 300 SRT8 and it was revealed today at the New York International Auto Show that runs for the public from April 22 to May 1.

The flagship model of Chrysler’s redesigned 300 series packs a more muscular 6.4-liter Hemi V8 pushing out an estimated 465-horsepower and 465 lb.-ft. of torque, up 40 horsepower and 45 lb.-ft. over the 6.1-liter mill it replaces. All that power is channeled to the rear wheels through a carried over five-speed automatic transmission with steering wheel-mounted paddle shifters.

Chrysler’s projected performance numbers include 0-60 mph (96 km/h) sprint time in the high 4-second range; quarter mile in high 12 second range; 0-100-0 mph (0-160km/h-0) in less than 16 seconds, top speed of 175 mph (281 km/h) and stopping power from 60-0 mph in 120 feet.

From our 2011 Tokyo Auto Salon "Strange But True" files comes this custom creation of what appears to be a second generation (judging by the interior door panels) Toyota Prius hybrid wearing a...Chrysler 300 front end. The show car also features sliding rear doors, lowered suspension, larger five-spoke alloy wheels, Chrysler 300-style tail lights and a high-end audio-visual system that replaces the rear seats. More pictures after the break.

Photos: Phil Alex / Carscoop

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VIDEO: New Chrysler Ad Emphasizes the Importance of Style

In its latest commercial, Chrysler takes a trip down memory lane, showcasing some of its vintage models and wonders what ever happened to the glamour and style that these cars represented. And you guessed it; according to Chrysler, good 'ol American style is making a comeback on the firm's new models like the recently launched 300 sedan. Video available after the jump.

By Csaba Daradics

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New Chrysler 300 and its Lancia Thema Counterpart to get Hybrid Variant in 2013

On the sidelines of the 2011 Detroit Auto Show, Fiat Group CEO Sergio Marchionne confirmed that hybrids will make a comeback to Chrysler’s line-up, with one such model being a gasoline-electric version of the Chrysler 300 sedan. “We will offer a hybrid variant of the 300 equipped with an eight-speed automatic in 2013”, Marchionne said last week.

Besides the new Chrysler 300, Lancia's re-badged version of the car called Thema, which will debut at the forthcoming Geneva Salon alongside three more models, will also get the eco-friendly technology. However, it remains to be seen if the Thema hybrid will make its world premiere in Geneva or if Lancia will reveal it at another show.

According to a report from Automotive News Europe, the hybrid system is expected to share several components including the control software with a similar project that is currently being developed by Maserati for the next generation Quattroporte sports sedan, while the 8-speed automatic gearbox will be sourced from German supplier ZF.

Since it emerged from bankruptcy in June 2009, Chrysler significantly scaled down an ambitious hybrid strategy conceived under previous owners DaimlerChrysler and Cerberus Capital Management, but it seems that this is about to change.

By Csaba Daradics

Source: AN & ANE [sub. req.]

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Lancia to Unveil Chrysler 200-based Model at Geneva Show, may name it Flavia

*The above image is a Carscoop illustration

It appears that all those the rumors regarding future Lancia models are true as the Italian automaker is gearing up for this year’s Geneva Auto Show with several new additions to its line-up.

At the Detroit Motor Show, Fiat Group execs revealed that along with the Chrysler 300-based Thema flagship, Lancia will also unveil its own version of the Chrysler 200. The mid-size model will be offered in both sedan and convertible body styles, and is destined to replace the Sebring in the European market.

“The new Chrysler 200 will come – cabriolet included – to Europe as a Lancia, and Flavia is a very good hint as its possible name,” Fiat Group CEO Sergio Marchionne said on the sidelines of the 2011 Detroit Auto Show.

It is believed that Lancia's version of the Chrysler 200 will feature only a few minor styling tweaks over its American counterpart including a unique grille and Euro-spec bumpers. However, Lancia-Chrysler CEO Olivier Francois told reporters that the Lancia model will gain a manual transmission and a diesel option.

The Chrysler...ization of Lancia will continue with a Town and Country/Voyager-based minivan that will go on sale in 2011 together with the Thema, followed by the 200-based sedan in early 2012.

The Italian company said it hopes the three Chrysler-based models will give Lancia an image boost and generate higher profit margins, as they’re going to be positioned above the Delta, currently the company’s largest offering.

Last but not least, the Geneva Show will mark the debut of the Ypsilon replacement that will hit showrooms in June. Offered for the first time in a 5-door version, Lancia plans to sell 130,000 units a year of the new Ypsilon and boost overall sales to 300,000 vehicles in 2014 from 112,000 in 2009.

By Csaba Daradics

Source: Autonews [Sub. Req.]

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