We’ve already shared initial information and a video on the Mugen-fettled CR-Z that Honda is about to launch at the Goodwood Festival of Speed in July, but today, the Japanese carmaker came out with all the juicy details, as well as more photos of the sporty hybrid concept.
According to company’s European division, the CR-Z Mugen sets out to prove that hybrid cars can be exciting to drive, with the one-off special producing “Civic Type R-like performance” while also remaining true to the original, eco-friendly character of the run-of-the-mill CR-Z.
Colin Whittamore from Mugen Euro explains the philosophy behind the creation of the CR-Z Mugen:
With development of the new Honda CR-Z Mugen concept nearing its end, the Japanese automaker decided it’s time to release the first video of the supercharged hybrid model on the road before its world premiere at the 2011 Goodwood Festival of Speed in July.
The prototype CR-Z is the collaborative work of Honda UK and its in-house tuning shop Mugen Euro. The hotted-up hybrid sports car feature modifications to the 1.5-liter i-VTEC petrol engine with the addition of a supercharger as well as to the Honda IMA system.
As car owners, most of us have had bad experiences with auto service stations, either official or independent. Of course, carmakers don't like competition from independent units, so here's what Honda of Malaysia thinks of these stations. In a commercial for the local market, Honda mocks an independent garage called “HONDI” which, as you may have already assumed, offers bad service for big bucks.
A beautiful young woman, owner of a Honda Civic, is shown taking her car to the Hondi service center, where all sorts of strange things happen, with the personnel doing a crappy job while singing their own version of the famous “YMCA” song. If only service stations were such a blast... Follow the jump to watch the ad.
Recently, Honda USA’s facebook page hit the one-millionth fan mark. To show its appreciation, the Japanese brand responded with some personal gestures that, unlike the look of some of its more recent models like the Civic, took some of its fans by surprise.
For example, in response to a fan that mowed the Honda logo on his lawn, the Japanese company carved his name into the corporate headquarters next to the main entrance. Another fan that showed his love for Honda with a tattoo of the brand’s logo was surprise to find out that Honda's vice president of marketing got an airbrushed tattoo of his name and face. Finally, a fan that received a Honda haircut was emulated by a Honda associate who carved the fan's name in his hair.
How many times have you come across a slow driver that refuses to let go of the fast lane? Probably more times that you can remember. In this video we see one of those drivers in a Honda Civic, the difference being that the person behind him / her is a state trooper.
Of course, when there’s a cop on your tail, you’ll slow down, but common sense says you should also move over and let him pass as soon as you find a chance to change lanes, something that this driver didn’t do. On the other hand, we see the double standards at play here with the police officer dangerously tailgating the Civic. But at least the video has a funny ending with the trooper forcing the Honda driver into the right lane. Watch the clip after the jump.
The wraps only just came off the all-new but not-so-new looking 2012 Honda Civic at this week’s 2011 New York Auto Show, yet the Japanese automaker has already launched an advertising campaign for its popular compact model. The fully integrated national campaign is called “To Each Their Own” and it’s the creative work of Honda’s long-standing agency, RPA.
The campaign touts the idea that consumers are all different and there's a unique Civic for each of one of them, bringing attention to the variety of different Civic models. The ads feature five distinct characters, with each one of them representing a different model.
The stars are: Jack the urban woodsman who shows off the Civic Hybrid; Mitch the zombie salesman who’s into high-tech gadgets and drives a Civic Sedan; Teeny the monster college student in the fuel-efficient HF model; Aiko the young Ninja girl paired up with the Civic Si and finally, Cesar, the Champion Luchador who drives a Civic Coupe.
In a ground-breaking campaign, Honda has merged the worlds of iPhone Apps and traditional commercials, be they on your TV, computer screen or mobile phone. Created to celebrate the launch of the revised Honda Jazz [Fit in the U.S.], the new interactive app allows iPhone users to virtually catch animated characters as they appear on screen in the firm's new TV advert 'This Unpredictable Life' and drop them into their phones, more or less in the same way you'd use a PS3 Move or Nintendo wii motion-controller.
The Japanese carmaker said it’s the first time the so-called screen-hopping technology has been used with a commercial.
The App is called "Honda Jazz – This Unpredictable Life" and can be downloaded for free from Apple's iTunes Store. Once installed, iPhone users can begin watching the spot from their TV, or on any other device, including a PC or even a second iPhone with the app installed, and collect up to four characters and three mystery objects. Honda said that users can then interact with each of the stars of the film, for example, the toy space monkey can be made to dance by singing into the phone.
The new advertising campaign was created by Wieden + Kennedy and Nexus, the team behind the Japanese automaker's 'Hate Something, Change Something' commercial for its cleaner diesel engines in 2004.
The TV spot will debut in the UK on 1 February at around 21.45 on ITV1 and Channel 4 but for those in a rush, it is already available on YouTube. Scroll down to watch the film, and if you happen to own an iPhone and try it out, share your experience in the comments section below.
Revealed at the 2011 Tokyo Auto Salon, the Honda CR-Z TS-1X hybrid concept car is an impressive lil' beast with its stealthy matte-black paintjob and extensive aerodynamics package. The automaker’s initial press release was short on details, but, luckily, a walk-around clip (or shall we say talk-around?) has surfaced on Youtube, detailing some of the innovations developed by Honda.
While nothing has changed under the bonnet, the TS-1X is said to offer improved fuel efficiency and better handling car thanks to the aerodynamic enhancements which generate more downforce and reduce drag. Other improvements include a strengthened body, sport suspension and new 4-pot caliper brakes.
The Civic Sedan and Civic Si Coupe concepts are the stars of Honda's Detroit Auto Show stand. The two concept models are essentially pre-production studies of the actual ninth-generation Civic that will be introduced to the North American market this Spring. Bear in mind that the Detroit show Civics do not preview the upcoming three- and five-door hatchback models for the European market.
On the outside, Honda's designers opted for a more evolutionary styling rather than a radical step in design, blending the current model's shape with styling details from some of the firm's latest models such as the CR-Z hybrid and the North American Accord.
The two concept models do not appear to feature an interior or a powertrain. However, Honda said that the 2012 Civic range will continue to include a sporty "Si" performance version, as well as hybrid and natural-gas variants. If you follow the jump, you can check out our live gallery of photos and HD videos of the two cars from the Detroit Show.
The Civic Sedan and Civic Si Coupe concepts are the stars of Honda's Detroit Auto Show stand. The two concept models are essentially pre-production studies of the actual ninth-generation Civic that will be introduced to the North American market this Spring. Bear in mind that the Detroit show Civics do not preview the upcoming three- and five-door hatchback models for the European market.
On the outside, Honda's designers opted for a more evolutionary styling rather than a radical step in design, blending the current model's shape with styling details from some of the firm's latest models such as the CR-Z hybrid and the North American Accord.
The two concept models do not appear to feature an interior or a powertrain. However, Honda said that the 2012 Civic range will continue to include a sporty "Si" performance version, as well as hybrid and natural-gas variants. If you follow the jump, you can check out our live gallery of photos and HD videos of the two cars from the Detroit Show.
According to company’s European division, the CR-Z Mugen sets out to prove that hybrid cars can be exciting to drive, with the one-off special producing “Civic Type R-like performance” while also remaining true to the original, eco-friendly character of the run-of-the-mill CR-Z. 
