A Carscoop reader from Japan tipped us off about this video showing the new Lexus LF-A Nurburgring Edition (or at least that’s what the Youtube poster claims we’re seeing here) lapping the famous Nordschleife circuit in 7 minutes and 22.85 seconds. The poster videotaped the run from a video screen set beside the LF-A Nurburgring Edition.
According to the person who shot the clip, Lexus raced the car just before this past weekend’s 24-hour Nurburgring endurance race kicked off.
Whatever your opinion of royal families, you can’t deny that they know a thing or two about spectacular weddings, as evidenced recently by the huge viewership of the Prince William-Kate Middleton tie-up.
Now, another European royal is about to tie the knot: on July 2, Prince Albert of Monaco will stand on the altar besides Carlene Wittstock and exchange vows for richer or poorer (just saying...), better or worse etc.
And Lexus is the one providing the newlyweds’ transportation by building a one-off version of its top of the range LS 600h limo. This version, which has been engineered by Belgian coachbuilder Carat Duchatelet and took over 2,000 hours to complete, is a Landaulet.
A bespoke sports car priced over than $370,000 and of which only 500 will be produced worldwide, isn’t something you normally expect to see at a drift event. But in the Land of the Rising Sun, everything goes when it comes to burning tires and wowing crowds.
Making its appearance on the sidelines of the 2011 D1 Grand Prix Tokyo drift was this stock Lexus LFA, which you can enjoy in action in the video that follows after the break.
Selling a car through advertising isn’t as easy as you might think. What good is it showing your product nimbly taking on Alpine twists and turns when your competitors are doing the same thing? Here are two ads that don’t really break the mould, but try something a little different.Read more »
With monthly average sales of around 2,000 units this year, Lexus’ cars continue to be a scarce commodity on Europe roads and we somehow doubt that being crowned the official vehicle of His Serene Highness [very sic…] Prince Albert II of Monaco will help improve the Japanese automaker’s position in the market. Read more »
The Roosevelt Hotel in Los Angeles, California, is one of the most iconic hotels in the United States, nay the world. Built in the 1920s, it has since featured in countless movies, television shows and music videos. So it figures that sooner or later someone would get the bright spark idea of using it as a giant billboard for their product.
Enter the world of Lexus who, with the help of some cutting-edge 3D projection mapping technology, turned the side of the Roosevelt into a Michael Bay Transformers-esque advertisement for its new CT 200h hybrid hatchback. Walls shift around and rotate; gaping holes appear and flowers, roadways and other objects all spring to life out of the eighty plus year old façade.
One of the star attractions of next week’s 2011 New York International Auto Show will be a new concept model from Lexus called the LF-Gh Hybrid. We’ve already brought you the first details and photos on the sedan study, but now we’ve got official footage of the LF-Gh. Those of you looking to catch a glimpse of the concept model on the move will have to skip through towards the end of the 7-minute long clip.Read more »
In another sign that luxury automakers in the U.S. are raising the stakes -or so to speak- with their latest commercials, following Audi's recent A8 ad, Lexus has released a new TV spot as part of an advertising campaign to demonstrate how far the company goes to achieve perfection.
This particular broadcast ad is titled “Chain” and it shows a crane slowly lifting the front end of a LS, which is attached to four more Lexus models (RX, GS, ES and IS) using nothing more than cables and stretch bars. At the end of the spot, a $375,000 LFA comes into the shot and parks directly below the chain of vehicles weighing a total 21,000 pounds.
The key point here is that the commercial is real and that no special effects were used for its creation as Lexus proves in the 'Behind the Scenes" video.
“It isn’t enough to just say that we pursue perfection, we want to demonstrate the great lengths we go to in our pursuit,” states Dave Nordstrom, vice president of marketing for Lexus.
“The new broadcast spot allows us to focus on the foundation of our vehicles, the chassis, and show its almost unbelievable strength. In fact, we feared that it would be so unbelievable, we invited a physicist and structural engineer to witness the shoot, to prove that it did, in fact, occur without the use of special effects or computer generated-imagery.”
In 1971, one of the greatest one-on-one boxing matches took place in New York's Madison Square Garden: the bout between Mohammed Ali and Joe Frazier. So big was this event, advertisers dubbed it, 'The Fight of the Century'. Now, two different contenders take to the ring (uh...tarmac). The reigning champion: the Ferrari 599 GTB Fiorano HGTE. The challenger: the Lexus LFA. Video after the jump.
One is a purebred, Italian racehorse with decades of motor racing heritage under its belt. The other is the new kid on the block: the young hood with its 'doof doof' music and unshakable will to win.
So maybe I went a bit too far with the boxing analogy...
The real scoop here is U.S. magazine Car and Driver putting the V12-powered 599 GTB HGTE and V10-powered LFA through their paces on the narrow, sodden backroads of Wales. Technical editor Michael Austin is behind the wheel of the Ferrari while executive editor Mark Gillies is in the Lexus. Their goal: to find out which of these two, similarly priced front engined, rear-wheel-drive GTs is the best?
To no one's surprise, in the three months that have passed since the official introduction of the LFA at the Tokyo Motor Show in October 2009, the number of formal expressions of interest in purchasing the $375,000 V10 supercar is already far greater than the limited production run of only 500 examples, Toyota's subsidiary announced today.
Lexus said that it will continue to accept "formal expressions of interest" up to mid-March. At that point though, the 500 LFAs will be allocated across the 56 countries where they are on sale, with confirmed orders with deposits to be invited from the end of May.
Devshi Varshani, the Personal Liaison Manager who looks after all LFA sales, said: "The level of interest we have witnessed reinforces just what an exceptional car the LFA is. Even though few people have even seen the car in the metal, let alone experienced its breathtaking performance, it has quickly achieved the status of a truly rare and highly sought-after machine."
The Japanese automaker's first-ever supercar is powered by a mid-front mounted 4.8-litre V10 engine that churns out 552bhp for a zero to 62mph (100km/h) sprint time of just 3.7 seconds and a maximum velocity of 325 km/h or 202 mph.
Two separate accidents that occurred in downtown Los Angeles today lead to the arrest of two people on suspicion of DUI (driving under the influence). This strange incident started when a female driver in a Lexus IS, who was later arrested for DUI, crashed with another car that allegedly drove off after the accident. A few minutes later, and while a cameraman was filming the incident, a third car with three people inside slammed into the Lexus!
According to the reports, the rear seat passenger in the white car that hit the Lexus was taken to the hospital for minor injuries, while the driver was apprehended by the boys-in-blue for driving under the influence. Luckily, no one was in the Lexus when the second accident occurred.
Here's your chance to get a taste of the looks and sounds of the new Lexus LFA in real-life conditions as the Japanese company brought its Ferrari-challenging V10-powered supercar to the Cars and Coffee event last month in Irvine, California. Watch the two films after the jump, and don't forget to say 'ouch' at about 43 seconds into the first video...
Thanks for the tip 3Deuce27 (First video via Motortrend)
Continuing our Lexus LFA news-orgasm, following the leaked shots and the official high-res gallery and details, we now bring you a promotional film of the $375,000 limited production Japanese supercar that was formally introduced at the Tokyo Motor Show today. Due to go on sale in late 2010, the rear-wheel drive LFA is motivated by an all-new 4.8-liter V10 with 553 horsepower. That's good enough for a zero to 62mph (100km/h) in 3.7 seconds and a top speed of 202mph (325km/h). But enough with the talk. Hit the jump to check out Lexus' first-ever supercar in all its glory.
*Updated II: 40 Official High-Res Photos Have Been Added After The Jump --> Just a few hours before its official debut at the Tokyo Motor Show, and the first photographs as well as a video of the production version of the Lexus LF-A supercar have made their way onto the internet. From what we've been informed by our inside people, the LF-A features a new, front-mid mounted V10 engine that churns our approximately 550HP with power being sent to the rear wheels through a six-speed automated manual gearbox with paddle shifters for a 0 to 100km/h sprint time of about 3.7 seconds. Stay tuned for more updates on Lexus' first ever supercar but until then, hit the break for the photo gallery and video.